We’ve refreshed our brand. Here’s why.

Our new brand identity is finally here and we’re elated to share it with the world. To honor the occasion, on June 28th we celebrated the unveiling at a fabulous event with SysAid employees at our offices, and now it’s official! 

Our refreshed branding is bold and iconic but before we go into the details, you’re probably asking yourselves why. 

So let’s explain.

Back in 2002, SysAid joined the ITSM game. At the time, it was clear that the old way of doing IT wasn’t working. So we decided to fix IT. 

So much has happened since then and SysAid has evolved into the IT service automation leader that we are today. With service automation, built on sophisticated AI from over a decade of real usage data, SysAid is reinventing service management. 

We help IT work smarter, not harder. From tasks to tickets, workflow to self-service. IT professionals have recognized how badly they need automation, especially over the past 1.5 years. Actually, they just can’t do without it.

So in fact, our new branding merely brings out what we’ve always stood for, our core competence and expertise, since way back then. It now voices what we’ve always done best. Using service automation to deliver faster service, lighter workloads, and smoother experience to millions of users around the globe.

Our refreshed brand takes the mastery of automation ingrained in our DNA, and puts it at the forefront, clearly and proudly amplified everywhere we go.

And this is where our journey started.

With a new message that crystallizes what we believe in, what we’re working towards, and that it’s all for the incredible IT people out there for whom we breathe every day.

And from this point onwards, developing our new brand and new website were a natural progression.

Now, let’s get you acquainted with our new visual storytellers.

You’ll see birds who are IT’s smart little helpers. With their superpowers, and service automation, they help IT get things done and make sure no ball is dropped.

Balls? They represent those endless tasks that IT professionals spend so much time juggling every day. 

In other words, SysAid service automation frees up IT, giving them a break from the repetitive manual tasks and grind. Now IT has more time to do the things that really bring value to their business and dedicate themselves to what they do best and love most.

And ofcourse we don’t stop at IT. Across the organization wherever there is service—from HR to Procurement and everything in between—SysAid makes things run smarter. So, teams across the digital workspace stop running in place and start driving innovation forward.

Have you already seen our new website? Visit now