Home Sophie Danby
Sophie is a freelance IT service management (ITSM) marketing consultant, helping solution vendors to develop and implement effective marketing strategies. As a vocal and collaborative member of the international ITSM community, you can often find her at global ITSM conferences or engaging in “ITSM chatter” on Twitter. Sophie also previously worked with at SysAid as our VP Marketing.
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August 19th, 2015
Sadly, many IT departments don’t see the importance of delivering great customer service to their end users. After all, it’s not as though the end users can leave them for another support provider, right? Technically this is true, but it’s also wrong… Have you heard of a new-fangled thing called Google? At a recent IT...
938 Views
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June 18th, 2015
I’m delighted to announce that we’ve added a new mobile asset management add-on and application (on iOS), which provides barcode scanning, audit, and reporting capabilities to the SysAid Service Desk/Help Desk. This is available as an add-on to our Configuration Management Database (CMDB). The add-on (which has been driven by SysAid customers), will help those...
1072 Views
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June 8th, 2015
The ITSM Show (formerly known as the Service Desk and IT Support Show, SITS) is done and dusted for another year – congratulations to Toby Moore and his colleagues on a very well organized and delivered IT service management (ITSM) event. We are all hopefully back at work now but what did we learn? Or...
899 Views
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May 19th, 2015
It may be in a completely different month to normal, and at a new venue, but the buzz around the upcoming SITS15 – IT Service Management (ITSM) Show (formerly known as the Service Desk and IT Support Show) is as intense as ever. After all, it’s one of the biggest ITSM events in the world...
1043 Views
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December 18th, 2014
The 2014 itSMF Estonia conference, held in Tallinn last week, was an international IT service management (ITSM) fest. The circa 180 delegates had travelled from 12 countries (including strong Finnish and British contingents) and the presenters came with a variety of international perspectives. It differed to many of the other international itSMF chapter and global...
893 Views
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December 1st, 2014
Recently I had to undertake that wonderful annual task of renewing my car insurance. I did the comparison-website bit, phoned a couple of brokers, and of course went directly to a number of insurers’ own websites to see if they could beat the comparison sites. What shocked me was not the very range of prices...
973 Views
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October 28th, 2014
Well FUSION 14 was a whirlwind of ITSM Goodness (the royalties check is in the post Barclay Rae). Working the SysAid booth, trying to attend conference sessions, meetings with clever people, and the informal networking can be tough when you’re small. Although IT service management (ITSM) BFG Michael Slabodnick was also probably looking forward to...
860 Views
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October 14th, 2014
In the words of Peter, Paul, and Mary (or, if you prefer, John Denver), “All my bags are packed, I’m ready to go …” for SysAid’s first visit to FUSION – an annual IT service management (ITSM) conference for ITSM professionals and IT leaders, brought to the ITSM Community by: itSMF USA – a member-driven...
869 Views
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October 7th, 2014
Last week at Interop, New York’s Javits Center was abuzz with IT professionals seeking practical advice on IT management good practices (and the technology to support them). The conference element included the following tracks: Applications Business of IT Cloud Connect Summit Collaboration Infrastructure Mobility Risk Management & Security Software-Defined Networking (SDN) This BYOD* and mobility-related...
982 Views
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October 2nd, 2014
Well, SysAid’s and my first day at Interop New York was a busy one. As Joe the IT Guy states in his pre-Interop blog, SysAid is the only pure-play IT service management (ITSM) vendor at the event, which meant that we had some very meaningful conversations with attendees about ITSM, service desks, IT support, and...
913 Views
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April 7th, 2014
The long hours and back pains notwithstanding, I have to say that HDI 2014 was a magnificent conference with terrific content, amazing folks, and a whole lot of fun and laughs along the way. I talked about some of that in my previous blog; here’s a continuation with more highlights from Thursday and Friday. Highlights...
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April 3rd, 2014
We’re back again in the States, this time in the land of ultimate magic, Orlando, Florida, for the annual HDI Conference. Here’s our first blog from the event, after experiencing a fantastic day and half, so far. Highlights of Sessions Roy Atkinson – Step Away from the Computer: Customer Focus in Desktop Support Roy’s session...
1115 Views
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April 3rd, 2014
We’re back again in the States, this time in the land of ultimate magic, Orlando, Florida, for the annual HDI Conference. Here’s our first blog from the event, after experiencing a fantastic day and half, so far. Highlights of Sessions Roy Atkinson – Step Away from the Computer: Customer Focus in Desktop Support Roy’s session...
1082 Views
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January 28th, 2014
We’re getting very excited now as it’s only 19 days until the Pink Elephant 18th Annual International IT Service Management Conference and Exhibition (PINK), where we will be super silver sponsors! We’re excited not just because it’s our first time at PINK, not just because it’s our first time exhibiting at an ITSM conference in...
1072 Views
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June 8th, 2015
The ITSM Show (formerly known as the Service Desk and IT Support Show, SITS) is done and dusted for another year – congratulations to Toby Moore and his colleagues on a very well organized and delivered IT service management (ITSM) event. We are all hopefully back at work now but what did we learn? Or...
1058 Views
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February 18th, 2014
Monday, Feb 17th – Steady streams of visitors to the SysAid booth continued on the 2nd day of Pink14. What a thrill to get such fantastic feedback, not only on what we offer as an IT service desk tool, but also in regards to our physical booth. Several exhibitors even approached to take pictures of...
1043 Views
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December 18th, 2014
The 2014 itSMF Estonia conference, held in Tallinn last week, was an international IT service management (ITSM) fest. The circa 180 delegates had travelled from 12 countries (including strong Finnish and British contingents) and the presenters came with a variety of international perspectives. It differed to many of the other international itSMF chapter and global...
1022 Views
|
August 19th, 2015
Sadly, many IT departments don’t see the importance of delivering great customer service to their end users. After all, it’s not as though the end users can leave them for another support provider, right? Technically this is true, but it’s also wrong… Have you heard of a new-fangled thing called Google? At a recent IT...
982 Views
|
October 2nd, 2014
Well, SysAid’s and my first day at Interop New York was a busy one. As Joe the IT Guy states in his pre-Interop blog, SysAid is the only pure-play IT service management (ITSM) vendor at the event, which meant that we had some very meaningful conversations with attendees about ITSM, service desks, IT support, and...
973 Views
|
October 28th, 2014
Well FUSION 14 was a whirlwind of ITSM Goodness (the royalties check is in the post Barclay Rae). Working the SysAid booth, trying to attend conference sessions, meetings with clever people, and the informal networking can be tough when you’re small. Although IT service management (ITSM) BFG Michael Slabodnick was also probably looking forward to...
938 Views
|
June 18th, 2015
I’m delighted to announce that we’ve added a new mobile asset management add-on and application (on iOS), which provides barcode scanning, audit, and reporting capabilities to the SysAid Service Desk/Help Desk. This is available as an add-on to our Configuration Management Database (CMDB). The add-on (which has been driven by SysAid customers), will help those...
926 Views
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February 20th, 2014
On the third day at Pink14 I was fortunate to have a much better opportunity to chat with delegates and attend more sessions, which gave me great insight into some of the challenges and struggles attendees are currently dealing with. One theme that seemed to keep appearing was that no matter what the specific problem...
913 Views
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April 7th, 2014
The long hours and back pains notwithstanding, I have to say that HDI 2014 was a magnificent conference with terrific content, amazing folks, and a whole lot of fun and laughs along the way. I talked about some of that in my previous blog; here’s a continuation with more highlights from Thursday and Friday. Highlights...
899 Views
|
May 19th, 2015
It may be in a completely different month to normal, and at a new venue, but the buzz around the upcoming SITS15 – IT Service Management (ITSM) Show (formerly known as the Service Desk and IT Support Show) is as intense as ever. After all, it’s one of the biggest ITSM events in the world...
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